Is tea powder the same as matcha? What's the difference between Taiwanese tea powder and matcha?|Leaflow

Aug 12, 2026

When people first encounter "Taiwanese tea powder," many immediately think of matcha!

This is normal, as both are powders and look quite similar.
However, if you've tasted both, you'll discover they each have their own distinct personality.

Matcha is a type of tea, as well as a complete production process and drinking culture.

"Tea powder," on the other hand, is more like a form. Different Taiwanese teas can be presented in powdered form.
Baozhong tea can be made into Baozhong tea powder, allowing the floral and refreshing qualities originally found in tea leaves to enter daily life in a new way.

So, the question isn't "which one is better"?

Rather, what do you want to drink? If you like the distinctiveness of matcha, you can continue to drink matcha; if you prefer the original floral aroma and character of Taiwanese tea, you can try Taiwanese tea powder.

Why did Leaflow make Baozhong tea powder?

Because we found that many people enjoy drinking tea but don't have time to brew it.
Tea powder eliminates much of the preparation work for a cup of tea: a cup, suitable water, thorough stirring, and you're ready to go.

Completely Different Flavors!

Matcha has a highly recognizable flavor: it has a distinct grassy bitterness and an umami taste reminiscent of seaweed. The color is a saturated dark green.
Baozhong tea powder, on the other hand, is completely different. Its semi-fermented process gives it a natural small white flower aroma, which is light and delicate. It also has bitterness, but the bitterness is accompanied by a floral scent, and the aftertaste is more pronounced. The color is more of a golden yellow.

And it's not just a cup of tea

Tea powder can also be incorporated into tea lattes, desserts, and other daily beverages. It opens up new possibilities for Taiwanese tea.

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